BlondMe Bond Repair Purple Shampoo was developed to meet the specific needs of blonde hair, especially when it undergoes coloring, bleaching, or highlighting processes. These treatments can leave the hair fiber more fragile, dry, and porous and, over time, favor the appearance of warm reflections that alter the desired tone. The presence of violet pigments helps to visually neutralize unwanted yellow and yellowish tones, contributing to preserving a cooler and more balanced appearance of blonde hair. It is particularly suitable for natural or treated blonde hair, including hair with highlights, balayage, or other lightening techniques. The formula incorporates Bond Repair Technology, designed to support the repair of the hair fiber and help reduce the signs associated with the fragility of blonde hair. It also includes sweet almond oil, known for its nourishing properties, Centaurea cyanus extract, and panthenol, ingredients that contribute to a feeling of more cared-for, soft, and conditioned hair. The product allows you to cleanse your hair without compromising the necessary care after lightening processes. The formula is free of SLS and SLES sulfates and belongs to the BlondMe care range, specifically dedicated to the needs of blonde hair. For a more complete routine, it can be combined with other products from the range, such as the Purple Conditioner or the Purple Mask, especially when there is an additional need for nourishment, smoothness, and color maintenance.